Apple Tops Google, Twitter and YouTube as Coolest Brand in United Kingdom

British people like Apple — a lot, apparently. So much, in fact, that Apple was voted as the coolest brand in the United Kingdom over other popular services including Google, Twitter and YouTube. Apple also topped luxury car makers Aston Martin and Mercedes-Benz, ice cream brands Ben & Jerry’s and Häagen-Dazs, Sony, Skype and Bose among others.

The survey was conducted by CoolBrands and its results were determined by the responses given by 3,000 consumers and a panel of 39 experts. Aston Martin held the top spot for the past six of seven consecutive years in which the survey was held, although Apple and YouTube took over its usual territory and dropped the car maker to third place. Check out the complete top 20 list ahead.

  1. Apple
  2. YouTube
  3. Aston Martin
  4. Twitter
  5. Google
  6. BBC iPlayer
  7. Glastonbury
  8. Virgin Atlantic
  9. Bang & Olufsen
  10. Liberty
  11. Sony
  12. Bose
  13. Haagen-Dazs
  14. Selfridges
  15. Ben & Jerry’s
  16. Mercedes-Benz
  17. Vogue
  18. Skype
  19. Nike
  20. Nikon

[BBC News via 9to5Mac]

Post a response / What do you think?