Motorola Mobility, a subsidiary of Google, has released a new social advertising campaign that targets Apple’s latest iPhone 5 and, more specifically, its lackluster Maps app. On its official Google+ page, Motorola has posted an ad that shows where 315 E 15th street in Manhattan is located on both an iPhone 5 and Motorola Droid Razr M, although the iPhone provides an inaccurate result with the hashtag “#iLost” written underneath it.
Apple’s own in-house Maps debuted on iOS 6 to much criticism, with many users complaining about the lack of public transportation information, inaccurate destination and landmark results, and poor cartography in certain areas. In response, Apple has issued a statement about the situation, noting that its new Maps app is a cloud-based service that will improve as more individuals use it over time.
“Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service,” spokeswoman Trudy Muller told AllThingsD. “We are excited to offer this service with innovative new features like Flyover and Siri integration, and free turn by turn navigation. We launched this new map service knowing that it is a major initiative and we are just getting started with it.”
“We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get. We’re also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better.”
Additionally, the Cupertino corporation is reportedly placing its employees under lockdown to work on the issues and is said to be hiring former Google Maps employees to aid with the process. Apple does have a significant amount of work to do to improve its Maps app, proving that venturing into the digital mapping industry isn’t as easy as you would imagine. What do you think of Motorola’s new anti-iPhone ad?