Former Apple Exec: Siri Ads “Should Be Yanked” From TV

Former Apple Exec: Siri Ads “Should Be Yanked” From TV

Jean-Louis Gassée, a former Apple executive, writes:

“Until the Siri celebrity campaign, Apple products had always been the focus of Apple marketing. The product is the hero, the ad extolls what it does and how it does it,” Gassée writes in his column. “They’re smart and well-produced, they’re flatteringly imitable – and Samsung must love them. Why? Because they’re pernicious: they dilute the focus, they detract from Apple products’ own well-deserved and well-earned celebrity.”

Apple has received a significant amount of criticism regarding its TV ads as of late. What do you think about recent Apple commercials?

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