Amazon Placing Advertisements on New Kindles

Amazon will be placing “special offers” (PR DoubleSpeak for “Advertisements) on all of the new Kindle Fire models, likely in a play to help subsidize the devices manufacturing cost and recoup some of the (supposedly) lost money for selling these devices so cheaply.

Even more strangely, Amazon has said nothing about the ability to remove these ads – previous generations of Kindles offered higher-priced models in order to remove the ads (an example of which is shown to the right). That doesn’t appear to be part of Amazon’s strategy, as no mention of it is made in the official press release:

The new Kindle Fire family comes with special offers that appear on the lock screen. Examples of special money-saving offers that customers will enjoy include a $5 credit in the Amazon MP3 Store and a $5 credit for select titles in the Amazon Instant Video Store. Customers will also receive special offers and screensavers from brands like AT&T, Discover and Intel, such as a special offer of a $10 Gift Card when a customer uses their Discover card to purchase a digital product on Amazon.

Definitely disappointing: while it may subsidize the cost, it will put off people who would prefer to know that someone isn’t monitoring how they use their tablet in order to gather valuable data to sell ads with.


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