In the past decade, Apple has reinvented both the digital music and mobile phone industries with the iPod, iTunes and iPhone. The process was fairly easy for the Cupertino-based company, as Bloomberg reports, since music labels were in a weakened state and the wireless industry was fractured.
But Apple’s foray into the television industry is much more difficult because of increased competition from the likes of Google, Microsoft and Amazon, in addition to media and cable companies placing a firm grip on the industry and refusing to let go. The result is that Apple won’t be releasing a television set this year despite numerous rumors pointing towards a late 2012 launch.
“It’s not a nice, simple, easy story that Apple is going to come in and turn the world upside-down and we’re all going to live happily ever after,” said Craig Moffett, an analyst with Sanford C. Bernstein & Co., who has been studying the cable industry for two decades. Moffett added that any notion that Apple could soon unveil its TV system “ignores the business realities that make this such a complicated industry.”
Apple will continue its negotiations with media providers, with Eddy Cue, Senior VP of Internet Services and Software, at the forefront of those discussions. Time Warner Cable could become the first content partner for an Apple television set, since it doesn’t necessarily care if it doesn’t have full control over the user interface experience. Time Warner Cable operates regionally with its biggest markets being Los Angeles and New York City.