Apple’s “Genius” Guidebook Leaks


As Gizmodo continues to hold a grudge against Apple for not inviting them to their press events after the Gawker-held blog purchased a stolen iPhone in 2010, they’ve managed to get their hands on an Apple guide to being a Retail Store Genius.

According to them:

It’s a penetrating look inside Apple: psychological mastery, banned words, roleplaying—you’ve never seen anything like it.

Feel free to hit the read link, which does show photo evidence of a book that contains various charts and tables that are designed to guide a Genius in how they interact with a customer. According to Gizmodo‘s overly-dramatic take, this is just further evidence of how rotten the core of Apple is.

Of course, it’s also logical to think that Apple, the company famous for striving to provide a solid, consistent experience would be interested in helping to guide their employees in order to make the experience for customers quicker, and more convenient. And while Gizmodo tries to peg Apple for promoting Orwellian doublespeak, it’s also true that these are valid ways to answer most questions asked by consumers.

But that lacks the hyperbolic spin that Gizmodo so readily places on their Apple pieces, and is therefore much less exciting.

Nonetheless, the article does offer some interesting (and valid) points, as well as photographs of the Genius’ leaked handbook. It’s worth at least skim, as it does offer genuine insight on what goes on behind the curtains of Apple’s Retail Stores.
[Gizmodo]

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