Scratch That: Apple TV ‘Extremely Unlikely’ in Near Future

The next few months should be extremely exciting for Apple, with the Cupertino-based corporation prepared to introduce a number of new devices including the next-generation iPhone, new iPod touch and so-called “iPad mini” according to rumors. But if you thought there was a chance that the Apple TV could have been introduced alongside those devices, a new report suggests that the odds of an Apple television launching in the near future are slim.

According to Pacific Crest analyst Andy Hargreaves, who met with Apple senior executives Peter Oppenheimer and Eddy Cue on Wednesday, Apple is “extremely unlikely” to release its rumored Apple TV until it feels it can create great customer experiences and address key problems.

Based on Hargreaves’ interpretation of what Cue said during the meeting, Apple could only address one key problem in the television industry at this time; that is, the company could most certainly create a better user interface for the television.

The second key problem to tackle, however, is delivering content that is different from the current multichannel pay TV model. Apple does not want to release an incomplete solution in the form of an Apple TV, so it is likely to hold off on that product until it believes all fundamental issues are solved. As with any Apple product, we’re sure it will be worth the wait.


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