Apple Executive Tried to “Gut Retail Operations”

Apple Executive Tried to “Gut Retail Operations”

Jim Dalrymple for The Loop writes:

One of the smartest decisions that Apple made over the last decade was to open retail stores worldwide, giving users a chance to get some hands on time with its products. One of the worst decisions came recently when the new vice president of retail John Browett decided to gut the operation. Luckily, he admitted his mistake.

Dalrymple provides some interesting insight on the cutback situation that has been occuring at Apple retail stores over the past several months, including an official response from Apple. Browett should know better than to tamper with a successful retail formula.

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