Best Buy Wants to be More Like Apple

Best Buy, a popular but financially troubled chain of stores that specializes in consumer electronics, is betting that emulating the Apple Store is its road to success. Best Buy founder Richard Shulze is planning a turn-around that includes slashing prices to better compete with online competitors such as Amazon and Ebay, but also in improving customer service to be closer to the level that Apple provides in their own chain of stores.

The Apple Store has long been the gold-standard in terms of customer service and support, so it only makes sense that Best Buy plans to emulate Apple’s actions in hopes of succeeding. After experiencing multiple lackluster financial reports, Best Buy’s corporate team seems ready to make the necessary changes in order to successfully compete against the likes of Apple and Microsoft, as well as a growing number of other hardware and software manufacturers.

[The WSJ]

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