If there is anyone still doubting a smaller iPad because of the late Steve Jobs’ seemingly limited faith in them, today’s news may convince you otherwise. In emails dated January 2011 — 3 months after the much-quoted October 2010 earnings call – Steve Jobs is said to have been “very receptive” to the idea of a 7-inch tablet.
In the ongoing Apple v. Samsung trial, this new information was shown today in emails submitted into evidence by Apple’s Senior Vice President of iOS, Scott Forstall. The emails show that in early 2011, Apple VP Eddy Cue sent an article about the Samsung Galaxy Tab to his team, saying “I believe there will a 7-inch market and we should do one.” and that he’d ”expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time.”
Apple’s iPad which is still $499 entry-level may not be doable for many of those who are looking to purchase a tablet. Consumers are now choosing smaller and more affordable options such as the Nexus 7 and the Kindle Fire. Apple is no doubt losing out on potential sales, and may need to release a more affordable option soon to maintain their dominance in the tablet market.