AT&T Purposefully Swaying Customers Away From iPhone

While the iPhone continues to be the centerpiece of AT&T’s success as of late, the carrier is reportedly trying to get customers to buy any handset aside from Apple’s offering. As BGR has learned, AT&T regional managers, following instructions handed down by corporate, are informing retail employees to try selling customers Android or Windows Phone smartphones such as the Nokia Lumia 900 in lieu of the iPhone.

AT&T has seen slower growth and lesser profit over the past quarter, so this action could be taken to thwart the high royalties and subsidies that Apple charges AT&T to carry the iPhone on its network. AT&T is presumably able to achieve much higher profit from selling other smartphones and handsets over the iPhone, while Apple’s handset will often “sell itself” anyways if the customer insists on purchasing that device in particular.


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