Android Slowing, iOS Growing in Q2 2012 Market Research

Android is still the leading smartphone platform in the United States, but the news reported today by BGR may not good for Google nor the industry as a whole.  Market research firm Strategy Analytics issued their Q2 2012 smartphone shipment estimates this morning, showing an overall drop of 5% since this time last year. With Android showing most of the decline, the firm says that reasons for the drop include “a volatile economy, maturing penetration of smartphones among contract mobile subscribers, and major operators tightening their upgrade policies to enhance profits.”

The data released by the firm shows that Android’s market share has dropped to 56% from 61%. This leaves estimated sales of Android smartphones at 13.4 million units in Q2 2012, down from 15.3 million units at this time last year. While the news may seem grim for Android, iOS has shown a noticeable amount of growth, up to an overall sales share of 33% compared to 23% last year. With an annual growth rate of 43%, Strategy Analytics’ data shows an estimated 7.9 million shipped iPhones in the U.S. during the second quarter this year, up from 5.9 million units in the second quarter of last year.

[Boy Genius Report]

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