Apple today reported its third quarter earnings for the year of 2012. The quarter ended on June 30th and was very successful in all markets Apple has been excelling in. In the highlights, the company sold 17 million iPads, 26 million iPhones, had a total of $36 billion in revenue, and took in $8.8 billion in profits. These figures are up from $28.6 billion revenue and $7.3 billion net profit in the same quarter last year. It would seem that there’s nothing currently standing in the way of the Cupertino-based corporation’s steady rise in every major electronics market. That is, until you look at iPod.
The Company sold 26.0 million iPhones in the quarter, representing 28 percent unit growth over the year-ago quarter. Apple sold 17.0 million iPads during the quarter, an 84 percent unit increase over the year-ago quarter. The Company sold 4.0 million Macs during the quarter, a two percent unit increase over the year-ago quarter. Apple sold 6.8 million iPods, a 10 percent unit decline from the year-ago quarter.
Apple is very pleased with this past quarter’s earnings, even in the light of one declining product: the iPod. It’s been apparent for some time now that the portable music player is no longer of interest to customers because of the iPhone. While the latter does have a contract, the majority of users need a phone anyway so there’s no need to get two devices. In light of this decline, however, there have been reports that Apple will be giving the iPod touch a slight redesign soon. The validity of said reports is unsteady, but there is a possibility that Apple wants to give one final breath of life into a dying device.
Tim Cook, the CEO of Apple, hinted that there will be several “new products” coming from Apple soon. The company apparently has some special stuff “in the pipeline” — likely for later this year — in addition to the autumn release of iOS 6, which is currently in its third beta.
“We’re thrilled with record sales of 17 million iPads in the June quarter,” said Tim Cook, Apple’s CEO. “We’ve also just updated the entire MacBook line, will release Mountain Lion tomorrow and will be launching iOS 6 this Fall. We are also really looking forward to the amazing new products we’ve got in the pipeline.”