BlackBerry maker Research in Motion is currently preparing its brand new BlackBerry 10 software, however that platform has been delayed until early next year and the Waterloo, Ontario-based company has been struggling tremendously in the meantime. With shares of RIM dropping to record-breaking lows, Dice co-founder Jack Hidary has provided some interesting advice about what the company could consider doing.
When Apple ditched PowerPC architecture in favor of an Intel lineup of chips inside its Mac notebooks and desktop computers, the company began placing a greater focus on its software and user experience. For RIM, however, Hidary suggests that it should “pull a reverse Apple” by focusing on its BlackBerry hardware expertise that the Canadian company is notorious for.
How could the struggling BlackBerry maker focus on its hardware lineup while offering a strong software experience to boot? According to the Dice co-founder, who headed a successful IPO in 2007, RIM should consider switching its BlackBerry software to the Android or Windows Phone platform. RIM could then optimize those platforms by building its own version for business.
“RIM can easily jettison its software platform, which has failed to attract developers, and license Google’s (GOOG) Android while keeping its unique line of Blackberry hardware,” Hidary writes. “RIM can add value on the Android platform by delivering a business version of the OS. This would include built-in hooks for Salesforce.com, Oracle, SAP and other enterprise platforms.”
RIM has pioneered a successful lineup of smartphones over the past decade, proving that it does have a knack for hardware. Many enterprise consumers still prefer to use a physical keyboard on their smartphone, and the BlackBerry leads the way in that category by a fair margin. A transition to Android, or perhaps even Windows Phone, could be the saving grace that RIM desperately needs.