‘The Daily’ is on the Chopping Block

Just over one year after launching, mobile publication The Daily is rumored to be “on watch” by News Corp. and may be cancelled by the end of the year. The Daily originally launched in February 2011 for iPad only, but has since expanded to the iPhone, iPod touch and Android devices. The problem with the digital tabloid is that it costs News Corp. an estimated $30 million per year in losses because it has only 100,000 paid subscribers despite a large writing staff to pen original reports for the publication.

The Daily more than likely suffers from free or alternative reading solutions such as news aggregating app Flipboard or digital magazine Slate. At a cost of $0.99 per week or $39.99 per year, The Daily is often criticized for being overly opinionated in articles and displaying too many advertisements within an app that you are already paying a subscription for. The Daily was supposed to be a smash hit for iPad, but it was no doubt an experiment that leaves people questioning the viability of the iPad magazine industry.


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