Apple is the Exception in a Declining PC Industry

Market research firm Gartner has published preliminary numbers for PCs shipped by manufacturers in the United States during the second quarter, with Apple emerging as the only large vendor to show growth in the slowing industry. According to the report, the top two PC vendors in the U.S. by volume in Hewlett-Packard and Dell declined in growth by 12.7 percent and 9.5 percent respectively year-over-year.

“Consumers are less interested in spending on PCs as there are other technology product and services, such as the latest smartphones and media tablets that they are purchasing. This is more of a trend in the mature market as PCs are highly saturated in these markets,” Ms. Kitagawa said. “A big portion of R&D spending has been allocated to Ultrabook development, together with Intel’s massive investments to establish the market segment. Though Ultrabook was at first introduced in the market in 2011, the major promotion kicked off toward the end of 2Q12 with the IvyBridge, based Ultrabook release. This segment is still in an early adopter’s stage.”

Acer and Toshiba also dropped 14.1 percent and 19.5 percent in year-over-year growth as the third and fourth ranked PC vendors in the United States respectively. Apple, on the other hand, posted 4.3 percent growth on shipments of 1,910,000 Macs during the second quarter, enough to hang on to the third spot for PC shipments by volume stateside. Data includes desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad.


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