As the iPhone approaches its five year anniversary, originally released on June 29th, 2007, market research firm Strategy Analytics claims that over 250,000,000 units of the smartphone have been shipped, generating over $150 billion in revenue for Apple over that span.
“Apple’s first iPhone was launched commercially in the United States on June 29, 2007. Between June 2007 and June 2012, we estimate the iPhone family of models has generated US$150 billion of cumulative revenues worldwide for Apple,” said Neil Shah, Senior Analyst at Strategy Analytics. “This is an impressive achievement and it illustrates just how popular the iPhone has become during the past five years.”
Five years ago, Apple was considered to be entering the mobile phone industry late with the iPhone, while many individuals believed that the smartphone would face great difficulties against the leaders of that time, Nokia and BlackBerry maker Research in Motion. In retrospect, that’s laughable. But the future might not be so easy for Apple.
The market research firm notes, however, that the next five years in the smartphone industry might be more challenging for Apple as mobile carriers begin to question the high subsidiaries that are associated with carrying the iPhone on their network. Moreover, the iPhone now faces increasing competition from Samsung and its Galaxy S lineup of smartphones.
“The iPhone portfolio has become a huge generator of cash and profit for Apple. A quarter of a billion iPhones have been shipped cumulatively worldwide in the first five years since launch and Apple reaches its fifth birthday at the top of its game,” added Neil Mawston, Executive Director at Strategy Analytics.
“However, there are emerging signs that the iPhone’s next five years could get tougher. Some mobile operators are becoming concerned about the high level of subsidies they spend on the iPhone, while Samsung is expanding its popular Galaxy portfolio and providing Apple with more credible competition.”