Microsoft Failed to Market the Surface Properly

I’ll admit outright that I’m an avid Apple user that has hopped on the Cupertino bandwagon since purchasing my first iPod touch in 2007 and first Mac just under two years later. Evidently, there may be some bias in my thoughts about Microsoft, but I honestly feel that the Windows maker failed to properly market its just-announced Surface tablet.

I am still extremely interested in the Surface, but Microsoft marketed it in a way that has created only minimal hype that could slowly fade away by the time the tablet is released. For starters, the company failed to offer any pricing or availability information for the Surface, merely announcing that the tablet would be available in the same general time frame as Windows 8.

Moreover, Jim Dalrymple for The Loop reminds everyone this morning that the last company to announce a new tablet with such few details was Research in Motion with the PlayBook, and we know how much success — or lack thereof — that tablet has had on the market. I elaborate on that thought ahead.

Microsoft did not let anyone touch the Surface tablet for a proper hands-on, which is a peculiar marketing strategy that has left many consumers dissatisfied because they do not know exactly what the Surface design entails. Apple, on the contrary, quickly allows the media and others to get up-close and in-depth with its new gadgets just minutes after concluding its product announcements.

While I think that the Microsoft Surface could definitely still have a tremendous impact on the tablet market, likely becoming a true iPad competitor, there was just so much more potential for Microsoft and Steve Ballmer to win over consumers with an effective first impression. Now we’ll have to see how much hype the Microsoft Surface can retain leading up to its launch around October or so.

It is definitely intriguing to see Microsoft taking an integrated hardware and software approach like Apple, so it will be interesting to see the results that this new direction yields for the Redmond-based company. Do you think that the Surface tablet could be a successful initiative for Microsoft, or is this just another chapter in the company’s long and largely unsuccessful tablet computing history?

Post a response / What do you think?