The immense patent litigation battle between Apple and Samsung has been subject to a significant amount of media coverage over the past year, both in the United States and worldwide. And Samsung couldn’t be any happier about that. Although Apple and Samsung have been attempting to resolve their legal battle, the latter wouldn’t be too disappointed if it is prolonged.
“This is worth it,” a Samsung executive told the The Korea Times. “More consumers know about Samsung. The fight with Apple has so far been effective in boosting our brand awareness.”
The attention that Samsung has been receiving through its numerous lawsuits with Apple has been phenomenal, and has surely helped the South Korean consumer electronics company become one of the leading smartphone makers in the industry. No wonder Samsung is accused of dragging its feet in this legal battle.