Interesting Tidbits From D10 Interview with Tim Cook

Apple CEO Tim Cook sat down to talk with Walt Mossberg and Kara Swisher on Tuesday night at the D10 conference hosted by AllThingsD. Cook touched upon a variety of topics including Facebook integration with iOS, patent wars, Ping, and several Apple devices including the Mac, iPhone, iPod touch and iPad. Outside of those areas, Cook also made several interesting comments that are worthy of sharing.

  • Apple is going to dramatically increase the secrecy of its products to prevent product leaks and the associated rumors and speculation.
  • Apple does not want to become a content business. Cook believes that purchasing content rights from other companies is working.
  • Apple is not interested in purchasing a mobile carrier.
  • Apple is not interested in entering the game console business.
  • Apple and Facebook reportedly have a strong and healthy relationship.
  • Apple is very concerned with supplier responsibility and the environment. Apple tracks 700,000 workers at its overseas supply chain and says that it has 95% compliance with regards to fair overtime.
  • Apple sold nearly 3 million Apple TVs in 2011, while beating that pace in 2012.
  • The “S” in iPhone 4S stands for Siri.
  • Cook refused to comment on anything regarding an Apple television set or so-called “iPhone 5.”
  • Cook says that iOS and Android lead the way, while Windows Mobile is just starting to hit the market.
  • Cook says that Siri is great, but that there is a team of people working hard on this feature at Apple to improve it beyond its current limitations. Cook says that this will be exciting over the coming months as Apple goes “double down” on Siri.
  • Walt Mossberg said that there is limited content available on the Apple TV, and Cook refuted that claim by saying that the set-top box has Netflix streaming. But when Mossberg said the Apple TV still has problems that need to be solved, Cook agreed and quickly changed the subject.


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