Android Continues to Dominate iOS in Market Share

The latest numbers are in for mobile operating system market share, and Android continues to have a dominant lead over iOS and other competing platforms. According to the IDC, Android accounted for 59 percent of the 152.3 million smartphones shipped in the first quarter of 2012, while iOS followed behind with a respectable 23 percent share. Together, the two platforms held a 59 percent stranglehold on the mobile operating system market, increasing their lead over competing platforms such as Symbian, BlackBerry, and Windows Phone.

“The popularity of Android and iOS stems from a combination of factors that the competition has struggled to keep up with,” said Ramon Llamas, senior research analyst with IDC’s Mobile Phone Technology and Trends program. “Neither Android nor iOS were the first to market with some of these features, but the way they made the smartphone experience intuitive and seamless has quickly earned a massive following.”

Android finished the quarter as the overall leader among mobile operating systems, but it also has the highest number of smartphone vendors such as Motorola, HTC, and Samsung. iOS recorded strong year-over-year growth, helped along by strong iPhone 4S sales that continued even as the holiday shopping season came to a close. Symbian and BlackBerry both continued to spiral downwards, while Windows Phone posted minimal growth but shows promise for 2012 and onwards.


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