Tim Cook Has Changed Apple

Tim Cook Has Changed Apple

A 14-year veteran of the company, Cook is maintaining, by words and actions, most of Apple’s unique corporate culture. But shifts of behavior and tone are absolutely apparent; some of them affect the core of Apple’s critical product-development process. In general, Apple has become slightly more open and considerably more corporate. In some cases Cook is taking action that Apple sorely needed and employees badly wanted. It’s almost as if he is working his way through a to-do list of long-overdue repairs the previous occupant (Jobs) refused to address for no reason other than obstinacy.

A lot of people wondered if Apple would falter after the passing of Steve Jobs, but the company has continued to thrive with Tim Cook at the helm and seems poised to continue building off of that success.

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