RIM Continues its “Wake Up” Campaign Against Apple

After admitting to being responsible for the mock protest outside of an Apple retail store in Australia, BlackBerry makers Research in Motion have continued their “Wake Up” marketing campaign against Apple and other competitors online. On its new “Wake up, Be Bold” website, RIM has added an audio clip that emphasizes the importance of making the switch to — or staying with — the BlackBerry.

The wake up, be bold site states that BlackBerry owners are the type of people who “take action and make things happen.” Taking a shot at Apple’s well-known slogan, RIM goes on to note that BlackBerry users don’t just “think different,” they “do different.”

“It’s a simple choice,” the website continues. “You’re either here to leave your mark and eat opportunity for breakfast or you’re satisfied to just float through life like a cork in the stream.”



Post a response / What do you think?