Steve Jobs Acts as Franklin Roosevelt in Peculiar 1984 Apple Video

Ahead of the launch of the Macintosh on January 24, 1984, Apple aired a compelling Superbowl commercial that is now regarded as one of the most historic and famous commercials of all time. But, Apple had another video in 1984, starring none other than the late Apple co-founder Steve Jobs.

In a rather bizarre motivational video that circulated internally within Apple’s headquarters, Jobs plays the role of Franklin Roosevelt and talks about how the launch of the Macintosh will be “insanely great,” a reference to a catchphrase that Apple has used in the past. The video was intended to promote international sales of the Macintosh, which faced tough competition from IBM.

[Network World via MacRumors]

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