Research In Motion, the manufacturer of what we all know to be BlackBerry smartphones, yesterday admitted that they had organized the “Wake Up” flashmob campaign that transpired at Apple’s Sydney, Australia store last month. As reported by The Age, the source code to the official website of this crusade contains a link to RIM’s Australian website. Following that, RIM responded to this finding saying that they “can confirm that the Australian ‘Wake Up’ campaign … was created by RIM Australia.” More after the break.
So what is the meaning of such “experimental activities?” RIM says that they are “aim[ing] to provoke conversation on what ‘being in business’ means to Australians” on the 7th of this month. That’s still quite enigmatic, so I suppose we’ll just have to wait until the 7th to find out what they’re really going to do. However, the manufacturer did announce version 10 of their BlackBerry mobile operating system today, so it likely has something to do with that.
We can confirm that the Australian ‘Wake Up’ campaign, which involves a series of experiential activities taking place across Sydney and Melbourne, was created by RIM Australia. A reveal will take place on May 7th that will aim to provoke conversation on what ‘being in business’ means to Australians.
RIM, wake up — this is your end.
I must say that RIM is getting as desperate as Samsung with such a campaign. I doubt it will keep them “in motion” much longer, really. They’ve been on a continuing downward spiral for years now as the iPhone continues to dominate what was once the BlackBerry-only market. RIM used to have things that mattered, but now all that’s over and no one cares to use such an outdated device.
When one market began to decline for RIM and Apple seemed to be doing so well in another, they decided it was time to out a tablet; this was one of their worst mistakes. It has become increasingly apparent that Apple has already full control of the tablet market and that they likely aren’t losing it anytime soon. I’m not saying this because I like Apple products, but rather because it’s the truth — no competitor can come close to what the iPad has. Even if the device’s specs are better, the ecosystem will likely never be.
This is why RIM failed in the tablet market and will soon do so in the smartphone market as well. With every move they make, they fall deeper into their own mistakes and will soon cease to exist as a consumer electronics corporation altogether.
If a corporation is to successfully compete with Apple, it must not recreate what has already been made — people don’t want that. Users want something original, otherwise they’ll just go to the solution that works best and leave the rest to those who need certain features that they offer. I’m not talking about features here, I’m talking about the whole idea of the OS as a whole. Nothing will progress if they keep reproducing each other’s ideas.
Australian YouTuber “Blunty” (also known as his username, “Blunty3000″) just happened to be at this particular Apple retail store with his video camera and posted a short video of RIM’s Wake Up campaign in action. He manages to get a few different angles of the protest, but it’s hard to make out exactly what the participants are saying. Have a watch below and let us know what you think of this campaign in the comments. Will it last or is RIM going to continue their descent to absolute failure?