iPhone, meet your newest competition. Research in Motion has officially unveiled BlackBerry 10, its entirely redesigned QNX-based mobile operating system that the Waterloo, Canada-based company hopes will salvage their business and help them return to their glory days as a leader in the smartphone market. Research in Motion has struggled tremendously over the past several months, so BlackBerry 10 could be saving grace for the company. Read on for a closer look at BlackBerry 10, which will debut on retail devices later this year.
Research in Motion has been struggling as consumers flock to competing handsets. Over ninety-percent of smartphone buyers chose Android or iOS over BlackBerry in recent months, and the iPhone is even outselling the BlackBerry in Canada, RIM’s home turf and longtime dominant BlackBerry market. With widespread changes in company management, BlackBerry could be set to turn a new page headed by new CEO Thorsten Heins. BlackBerry 10 will not be an instant fix for the fading Research in Motion, but it could right the ship for the company as it attempts to regain consumer confidence.
Do you think that BlackBerry 10 will be enough for Research in Motion to regain its spot amongst the leaders in the smartphone market? Apple’s iPhone and the myriad of Android-powered smartphones have been dominating the smartphone landscape for several years now, essentially forming a dual monopoly in the mobile industry.