A group of designers from Melbourne, Australia, known as the Greatest Hits, teamed up with Air Aroma recently to create a new fragrance that replicates the smell of unboxing an Apple product. Designers Gavin Bell, Jarrah de Kuijer and Simon McGlinn created a scent that is similar to the first time you open up a MacBook Pro from its boxing.
A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging. Apple fans will certainly recognize this smell. The scent created for Greatest Hits encompasses the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.
The fragrance will be diffused during “De facto Standard,” an artistic exhibition in Melbourne, Australia from April 20th – May 12th. The scent will be used at this exhibition only and will not be made available for purchase by the public. Would you want to smell like a brand new MacBook Pro?