Apple is Testing Store-Within-a-Stores at Walmart

Back in January, we told you that Apple was expanding its “mini stores,” most commonly found at Best Buy locations, to select Target stores in the United States. Then, a month later, we heard rumblings about Apple bringing the same store-within-a-store concept to Sam’s Club, a wholesale subsidiary of Walmart. And now, it appears that Walmart itself is joining in the fun.

As shared by ifoAppleStore, Apple has setup a designated product display section at a Walmart location in Arkansas near the retail giant’s headquarters.  The new designated Apple section closely resembles an actual Apple retail store, with vibrant signage and birch-colored wood tabletops. Underneath the tables, the latest iPads, iPhones, and other Apple products are lined up neatly behind panes of locked up glass.

The displays feature tall, double-sided, back-lit graphics, a clean-looking wood table, live display products and under-table accessory storage with security glass. The new look updates previous Apple product displays within Walmart stores that have been notoriously small, invisible and poorly maintained.

When the new iPad debuted last March, Walmart was the first retailer in North America to sell the tablet, opening their doors at most locations at 12:01 AM. Walmart is the largest retailer in the United States, which plays a pivotal role for Apple in getting their products in the hands of consumers. Do you buy your Apple products at your local Walmart?

[ifoAppleStore via MacRumors]

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