Steve Jobs at D8: Highlights

At the moment, this is happening now. I’ll be giving you the highlights as they come out. Hit the link to read more!

That looks to be all of it, though the highlights are still in the ‘Read More’ link. Hit it up to read all about the interesting interview!

After asked about the prototype being left in the bar, Steve Jobs had this to say:

Steve: There’s an ongoing investigation. I can tell you what I do know, though. To make a product you need to test it. You have to carry them outside. One of our employees was carrying one. There’s a debate about whether he left it in a bar, or it was stolen out of his bag. The person who found it tried to sell it, they called Engadget, they called Gizmodo.

Responding to Kara over the question ‘What about this Foxconn situation?’ Steve replied, saying

We are on top of this. We look at everything at these companies. I can tell you a few things that we know. And we are all over this. Foxconn is not a sweatshop. It’s a factory — but my gosh, they have restaurants and movie theaters… but it’s a factory. But they’ve had some suicides and attempted suicides — and they have 400,000 people there. The rate is under what the US rate is, but it’s still troubling.

Asked about Google (and therefore Android) Steve replied, saying:

We just wanted to make the best thing — we just thought about how can we build a better product. They decided to compete with us… so they are.

Regarding Siri, a search company bought by Apple last year, Steve has this to say:

They’re not a search company. They’re an AI company. We have no plans to go into the search business. We don’t care about it — other people do it well.

When asked about the possibility of another carrier for the iPhone in the U.S., Steve had this to say:

Kara: What about going to another carrier?

Walt: Would there be advantages to having two in the US?

Steve: There might be.

Apparently iPhone OS started out on a tablet, not an iPhone:

Walt: So when you built this OS, you did it in a phone. Why? Why not a tablet first.

Steve: I’ll tell you. Actually. It started on a tablet first. I had this idea about having a glass display, a multitouch display you could type on. I asked our people about it. And six months later they came back with this amazing display. And I gave it to one of our really brilliant UI guys. He then got inertial scrolling working and some other things, and I thought, ‘my god, we can build a phone with this’ and we put the tablet aside, and we went to work on the phone.

His thoughts on the tablet encroaching (and eventually possibly replacing) the laptop and desktop are:

You know… (long pause). I’m trying to think of a good analogy. When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.

Walt asked Steve about apps that are rejected (specifically about a political cartoon app, where the author went on to win a Pulitzer Prize), and he replied saying:

Steve: We had a rule that said you can’t defame other people.

Kara: Determined by your app people.

Steve: Yes… and political cartoons got caught in that. We didn’t think of that. So this guy submits his app and he gets rejected. We didn’t see that coming. So we changed the rule, but this guy never resubmitted… then he wins a Pulitzer Prize, and he says we rejected him. So, we are guilty of making mistakes. We’re doing the best we can, we’re learning as fast as we can — but we thought this rule made sense.

Almost certainly the largest slam to AdMob (and therefore Google) of the night:

Walt: But what are you going to do next? You’re going into the ad business…

Steve: Yeah.

Walt: But what about your competitors in that space?

Steve: Well we think their ad delivery system sucks!

When asked about privacy, Steve had this to say:

Walt: Is Silicon Valley different when it comes to privacy?

Steve: No, we take privacy really seriously. Take location on phones — we take this really seriously. Before any app can get location data, they can’t just put up a panel asking if it can use location — they call OUR panel and it asks you if it’s okay. That’s one of the reasons we have the curated app store. A lot of the people in the Valley think we’re old fashioned about this. But we take it seriously.

Walt: But you’re moving into the cloud…

Steve: But that doesn’t have anything to do with it. People want to know what is going on upfront plain and simple. Ask them what they want to do, make them tell you to stop asking…

Keep an eye on this article, as I’ll give you the highlights of the interview as they happen!

Interview is over.

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