Put Your Phone Away! 1 in 3 High School Kids Own an iPhone

Piper Jaffray analyst Gene Munster noted today that 1 in 3 high school students now own an iPhone. If you are a high school student in the age of smartphones, you’ve likely encountered several moments where a teacher has caught you text messaging, playing Angry Birds or Temple Run, or even capturing a picture of the chalkboard for future reference.

While some high schools are more lenient than others, the use of cellphones is generally not allowed within the building. In fact, some schools even resort to implementing systems to block cell phone signals, intended to render the devices as practically useless. Are you a high school student with an iPhone?

In our most recent survey the percentage of teens that own an iPhone came in at 34%, up from 23% in the Fall and 17% last Spring. We believe the meaningful uptick in iPhone ownership among teens may be driven by the cheaper $49 iPhone 3GS (in some cases free). Interest in purchasing an iPhone in the next 6 months rose to 40% (another all-time high vs. our previous surveys). Purchase intent was at 38% in our last survey in the Fall.


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