Nokia Pitches Ad Campaign Against iPhone, Android Smartphones

Last week, AT&T said that the launch of the Nokia Lumia 900 was going to be the biggest yet for the carrier — yes, they think that the latest Windows Phone handset by Nokia is going to top the launch of any iPhone or Android smartphone on their network, ever. Is now a good time to mention that AT&T activated one million iPhone 4S units in the five days following its release?

Nokia definitely has their work cut out for them in order to top that figure, and AT&T might be regretting they said anything in the near future. Nevertheless, Nokia has moved ahead with a new advertising campaign called Smartphone Beta Test that subtly points out the flaws of the iPhone and Android smartphones. I only say “subtly” because Nokia doesn’t actually name the device and shows it in blurry fashion; realistically, it’s blatantly obvious. Check out the videos just ahead.

Personally, I do not find these commercials to be very effective. Even Samsung has done a better job at taking a jab at the iPhone in their own TV commercials of late. For starters, Nokia mocks the antenna reception issues of the iPhone 4, but Apple has already fixed this issue with the release of the iPhone 4S.

Then, Nokia mocks Android smartphones for having cheap build quality, but handset makers have greatly improved the quality of their devices and this is no longer a significant issue. It just doesn’t make sense for Nokia to be mocking older devices, because technology moves at a rapid pace and products become obsolete in the blink of an eye. The Lumia 900 launches on AT&T on April 8th, so I guess we’ll just have to wait another week to see how big its release really is.

[Source: Cult of Mac | Image: GeekWire]

Post a response / What do you think?