Despite activating a record-breaking one million iPhone 4S handsets in just five days, AT&T thinks the launch of the Windows Phone-powered Lumia 900 by Nokia will be its biggest yet. Speaking with CNET, AT&T device head Jeff Bradley said that “at all levels, this is a notch above anything we’ve ever done.”
AT&T and Nokia are preparing to host a widespread television marketing campaign to promote awareness of the Lumia 900, while the smartphone will be front-and-center — alongside numerous large signs and posters — at AT&T retail locations throughout the United States.
AT&T retail employees are expected to carry around the Lumia 900 with them, and have received extensive training about the handset to help customers. The carrier will also be selling a number of different accessories for the Lumia 900, which could indirectly show consumers just how important the new Nokia smartphone is. These efforts to promote the Lumia 900 are expected to take place for at least six to eight weeks.
Nokia’s Lumia 900 will sell for $99.99 and has a 4.3″ multi-touch display, 1.4 GHz processor, 512 MB of RAM, and LTE compatibility. The handset won the Top Smartphone award at the 2012 Consumer Electronics Show (CES). Nokia and Microsoft, with the aid of AT&T, are being as aggressive as possible with the launch of the Lumia 900 in a last-ditch attempt to reinvigorate interest in both Nokia smartphones and the Windows Phone platform.