Reuters this morning published an article describing Samsung Electronics’ designing process, discussing the nonstop legal battle between the Korean electronics manufacturer and Apple. In the article, Lee Minhyouk, Samsung Mobile’s vice president for design, personally denies the claims that as a chief competitor to Apple, the vendor has been “slavishly copying” the Cupertino-based corporation’s designs…
“I’ve made thousands of sketches and hundreds of prototype products (for the Galaxy). Does that mean I was putting on a mock show for so long, pretending to be designing?”
“As a designer, there’s an issue of dignity. (The Galaxy) is original from the beginning, and I’m the one who made it. It’s a totally different product with a different design language and different technology infused.”
He goes on to confess that he doesn’t see himself at the same level as Jonathan Ive, Apple’s senior vice president of industrial design, yet, but he does believe that Samsung will one day be producing such “iconic products.”
“I might not be at (Ive’s) level yet, but I believe Samsung will produce such iconic products one day. It’s not just effort that makes it possible for a new product to be a massive hit. It also has to be timely, and technology should be ready to make a certain design a reality.”
It is common knowledge that Samsung is one of Apple’s largest competitors in the mobile industry and that they’ve also been the biggest smartphone vendor since November of 2011, but there is still a clear resemblance in their products when shown side-by-side with Apple’s. Ergo, it’s hard for Apple to candidly say that Samsung did not copy them when it really looks like they did. This legal battle could last forever, but hopefully the two corporations will one day reach an agreement since Apple purchases a good deal of their components from Samsung.