According to The Wall Street Journal, HBO is working with Fox and Universal Pictures to ease their conditions on the distribution of films in order to allow Apple access for iCloud streaming to the new Apple TV box. They have also consented to relax their understanding with Warner Bros. to allow them to stream content to Apple’s platform in addition to HBO Go…
HBO isn’t planning to give up its exclusive windows, for which it pays hundreds of millions of dollars a year, and which allow it to beam movies to its online service HBO Go as well as to its traditional TV channels. But HBO is relaxing terms to let users of iCloud and other services send movies they already own to other devices during those windows, an HBO spokesman said.
HBO agreed to loosen its arrangement with Warner Bros., which is working with iCloud, and also is in talks with Universal and Fox to do the same, the spokesman added.
AllThingsD had previously noted that Fox and Universal Pictures were not allowed to stream their films through iCloud due to a prior agreement with HBO. This meant that none of these two studios’ pictures would be able to be streamed on the new Apple TV unit, which is undesirable to some.