Apple: ‘It’s Called iPad’

After this morning’s new iPad launch event, there were many inquiries about why the tablet had not inherited the traits of the naming scheme that its predecessors had. Some assumed that Apple simply called it the “new iPad” because this name would be less confusing than a numbering system. While this does make sense, it was strange to see that the newest edition of Apple’s tablet was named “iPad” when the last previous edition had toted the name “iPad 2.”

In a hopeful attempt to clear up the matter, Matthew Panzarino of The Next Web emailed the Apple press asking what the title of their newest tablet was, anticipating an answer from the corporation itself rather than speculating. Panzarino didn’t really expect to hear back from Apple, but it seems to have been his lucky day when his computer alerted him of an email in response to his that was sent earlier in the day. The response said simply “Hey Matt. It’s called iPad.” Apple didn’t want to add any complexities to the name, but rather keep it simple…

I think that Apple is moving towards unifying the naming schemes of their products. Just like their line of Macs, they are hoping to simply say iPad (3rd generation), or whatever the case may be. Must we have such names as “iPad HD?” Just imagine the next one: iPad HD 2. That’s just a lengthy bit that doesn’t need to be there. And in addition, the mention of generation will probably just be displayed on app specifications requirements and software updates. There’s no need for them to confuse their customers with device identities that would be displayed to developers, so why not keep things simple? Apple has done just with today’s product.

In fact, Apple actually started doing this with the iPod touch back when the fourth generation was announced. Instead of calling it “iPod touch 4th generation,” they simply call it the “iPod touch” and leave out the technicalities.

However, there’s just one problem with what Apple has done. They’re still calling the older model the “iPad 2,” which is unclear and should be changed to something different. Uninformed customers will assume that the iPad 2 is the current model, since it has the number “2″ on it. This isn’t going to be good because they will have bought the last generation of the device, which may make them upset. I’m sure Apple will change this over time, but for now it’s in a state of confusion.

[The Next Web]

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