Apple’s March 7th iPad 3 Media Event Meta-Liveblog

TUNE IN LIVE NOW!

iFans is here to cover the Apple media event occuring today at 10:00 AM Pacific (1:00 PM Eastern), almost certainly involving the launch of the iPad 3. You can participate in the discussion in this thread and read the liveblog here. Have fun and enjoy the excitement.

In order to keep things loading fast, we’ve moved updates off the front page and after the break instead, so read more for the full liveblog…

11.24:

And that’s it! Than you for joining us and we’ll see you in the forums!

-Jacob Penderworth

11.24:

-Jacob Penderworth

11.23:

Better angle:

-Jacob Penderworth

11.23:

-Jacob Penderworth

11.23:

“Across the year, you’re going to see a lot more of this kind of innovtation.” iPhone 5, eh?

-Jacob Penderworth

11.23:

“Only Apple could deliver this kind of innovation in such a beautiful, integrated way. It’s what we love to do. It’s what we stand for.”

-Jacob Penderworth

11.23:

It looks like this could be the wrap.

-Jacob Penderworth

11.23:

“I’d like to thank all of the employees at Apple and everyone who supports us.”

-Jacob Penderworth

11.22:

“I hope you can see why we believe the iPad has enormous potential and is the poster child of the post PC world.”

-Jacob Penderworth

11.21:

“We have redefined once again the category that Apple created just two years ago with the original iPad. We are so proud of this product that we’ve prepared an ad, I’d love to play it for you.” Yep, another video.

-Jacob Penderworth

11.21:

“New” is ubiquitous here.

-Jacob Penderworth

11.21:

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11.21:

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11.21:

Back to Tim Cook.

-Jacob Penderworth

11.21:

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11.20:

“So many more schools can afford this.”

-Jacob Penderworth

11.20:

“This is really huge — so many more people can afford to get into this groundbreaking technology. This is a really big deal.”

-Jacob Penderworth

11.20:

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11.20:

iPad 2 will continue to sell starting at 399 dollars.

-Jacob Penderworth

11.20:

“I think the new iPad what people think is possible in this category of device.”

-Jacob Penderworth

11.19:

“It’s the ultimate iPad, and we think it’s going to change how you see and do just about everything.” Another big applause for the video.

-Jacob Penderworth

11.19:

The video is talking about all the bands in the new iPad, including Bluetooth, 3G, 4G LTE, and Wifi.

-Jacob Penderworth

11.18:

So apparently it has quad-core graphics and a dual-core CPU.

-Jacob Penderworth

11.17:

“When we designed the new A5X chip, we gave it quad core graphics.”

-Jacob Penderworth

11.17:

“This is the most advanced display you’ve ever seen.”

-Jacob Penderworth

11.16:

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11.16:

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11.15:

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11.15:

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11.15:

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11.14:

“So if you can’t tell by now we absolutely love the new iPad and the software it runs. When we absolutely love a new product, we create a video for it.”

-Jacob Penderworth

11.14:

“We’ve brought ALL of iLife to the iPad. Don’t let anyone ever tell you that you can’t create on an iPad.”

-Jacob Penderworth

11.14:

“That is truly a breakthrough piece of software. It’s available today. I’m going to download it the second I get out of here.”

-Jacob Penderworth

11.13:

The price is 4.99.

-Jacob Penderworth

11.13:

-Jacob Penderworth

11.13:

Another huge applause for the iPhoto demo. Phil has again taken the stage.

-Jacob Penderworth

11.13:

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11.12:

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11.12:

Photo sticky notes:

-Jacob Penderworth

11.12:

Looks a bit like Flipboard and Facebook’s Timeline.

-Jacob Penderworth

11.11:

This is a rather long demo, I must say.

-Jacob Penderworth

11.11:

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11.10:

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11.09:

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11.09:

“We also have some great effects.”

-Jacob Penderworth

11.09:

Very user-friendly.

-Jacob Penderworth

11.08:

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11.08:

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11.08:

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11.08:

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11.08:

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11.07:

“Another thing you run into with photos is shots that are too light or too dark. Here’s the exposure tool. I can do this with multitouch.”

-Jacob Penderworth

11.07:

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11.07:

Swift editing speed with straightening and a lot of other amazing features.

-Jacob Penderworth

11.06:

“Down at the bottom I’m going to tap auto-enhance. You’ll notice that the horizon line is not quite level. iPhoto will find the horizon line and analyze it.”

-Jacob Penderworth

11.06:

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11.05:

“You want to make your photos look even better — we have great tools for that.”

-Jacob Penderworth

11.05:

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11.05:

Lots of info.

-Jacob Penderworth

11.05:

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11.04:

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11.04:

Complex editing, like Photoshop Touch.

-Jacob Penderworth

11.03:

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11.03:

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11.03:

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11.03:

“We bring up the editing interface.”

-Jacob Penderworth

11.03:

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11.03:

“We start out with these beautiful shelves.”

-Jacob Penderworth

11.03:

“With iPhoto for iOS we had a chance to take it to a whole new level.”

-Jacob Penderworth

11.03:

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11.02:

Randy Ubillos is on the stage to give a demo of the new iPhoto.

-Jacob Penderworth

11.02:

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11.02:

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11.02:

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11.01:

“Why do you need iPhoto for iPad? If you’re someone who truly loves photos, that’s what it’s for.”

-Jacob Penderworth

11.01:

“Today we’re introducing iPhoto for iPad. And it is amazing.” I’m sure this will be great.

-Jacob Penderworth

11.01:

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11.01:

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10.59:

I wonder if I’ll be able to import video from my Canon T2i and then edit it.

-Jacob Penderworth

10.59:

“For the first time you can do outlining and storyboarding, then record in 1080p, and play it back all on the same device.”

-Jacob Penderworth

10.58:

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10.58:

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10.58:

Really nice user interface!

-Jacob Penderworth

10.58:

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10.58:

New icon, very nice.

-Jacob Penderworth

10.58:

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10.57:

You can “jam” with up to four of your friends with the new GarageBand.

-Jacob Penderworth

10.57:

It would seem that they’re playing a video demo.

-Jacob Penderworth

10.57:

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10.56:

Hmm, jam session?

 

-Jacob Penderworth

10.55:

I’m excited for the GarageBand feature additions.

-Jacob Penderworth

10.55:

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10.55:

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10.55:

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10.55:

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10.54:

Phil is back.

-Jacob Penderworth

10.54:

I must say, fire and explosions really do make things lag and this game is a bit insane. Imagine it at the Retina resolution.

-Jacob Penderworth

10.54:

-Jacob Penderworth

10.54:

Lots of applause from the gamers at the event.

-Jacob Penderworth

10.53:

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10.53:

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10.53:

“This new device has more memory and higher screen resolution than an Xbox 360 or PS3.” I suppose that depends on the television set used, but yes, it can be said.

-Jacob Penderworth

10.53:

Another huge applause for Epic Games’ demo.

-Jacob Penderworth

10.52:

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10.52:

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10.52:

Motion blur, oh well. It’s a fire and brimstone game though, for sure.

-Jacob Penderworth

10.52:

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10.51:

Epic Games is demoing something that closely resembles Diablo and it’s called Dungeons.

-Jacob Penderworth

10.50:

I’m still hoping I’ll get a new iPad before they’re shipping in four weeks.

-Jacob Penderworth

10.50:

“For our third and last demo: Epic Games. They’ve pushed the boundaries of what anyone thought was possible on a mobile device.” Mike Capps takes the stage.

-Jacob Penderworth

10.49:

Yep, the demo is still going.

-Jacob Penderworth

10.48:

-Jacob Penderworth

10.47:

In Autodesks’s 29 year history they had over 10 million desktop customers; on iOS they’ve reached tens of millions of users in just two years. “It’s absolutely amazing.” Introducing Sketchbook Ink — focuses on line art.

-Jacob Penderworth

10.47:

Lots of demos.

-Jacob Penderworth

10.46:

Phil Schiller is back on stage: “It’s absolutely incredible to see that level of gaming on a device you can carry around with you. Next up: Autodesk.”

-Jacob Penderworth

10.45:

But hey, where’s the name on this thing? No mention of iPad HD or iPad 3 yet.

-Jacob Penderworth

10.45:

Still demoing, you’re not missing anything.

-Jacob Penderworth

10.43:

-Jacob Penderworth

10.43:

It’s time for a game demo by Namco.

-Jacob Penderworth

10.42:

“As you’ll remember, when the iPhone 4 went to the Retina Display developers didn’t have to do anything to make their applications run on the Retina Display. Everything will still look great, but if developers take a little time, as with the iPhone, they can do stuff that looks amazing and incredible on the new iPad.”

-Jacob Penderworth

10.42:

It looks like the March 16th rumor was true after all — same as last year.

-Jacob Penderworth

10.41:

“Back to the software — the team has world really hard to make all the software look gorgeous and take full advantage of that Retina Display. Everything’s been fully updated to take full advantage of that amazing color and resolution.”

-Jacob Penderworth

10.41:

Keep the Apple store up because it should be soon.

-Jacob Penderworth

10.41:

-Jacob Penderworth

10.40:

“If you want one as badly as I do, you’ll be happy to know pre-orders start today.” Great!

-Jacob Penderworth

10.40:

Same exact prices as the current model, even for 4G.

-Jacob Penderworth

10.40:

-Jacob Penderworth

10.39:

Black and white, starting at 499 dollars.

-Jacob Penderworth

10.39:

“It remains amazingly thin at 9.4mm and light at 1.5 pounds.”

-Jacob Penderworth

10.39:

-Jacob Penderworth

10.39:

Incredible! “The new iPad delivers the same 10 hours of battery life, and 4G is 9 hours.”

-Jacob Penderworth

10.38:

“You may be thinking, a lot of these technologies consume a fair amount of power. So how does it do on battery life? You may recall we claim 10 hours of battery life, and 9 hours on 3G.”

-Jacob Penderworth

10.38:

So where’s that “one more thing”?

-Jacob Penderworth

10.38:

-Jacob Penderworth

10.38:

I’m sure it does, which is insane.

-Jacob Penderworth

10.38:

“This new iPad has the most wireless bands of any device that’s ever shipped.”

-Jacob Penderworth

10.38:

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10.37:

-Jacob Penderworth

10.37:

Oh, and there are two models that both support 3G and are global-ready.

-Jacob Penderworth

10.37:

“We’ve added software to make it a personal hotspot if your carrier supports the personal hotspot feature.”

-Jacob Penderworth

10.37:

Verizon actually is working very hard to get LTE out nationwide by next year.

-Jacob Penderworth

10.37:

“As you remember, when 3G started showing up there were many different bands. The same thing is happening on LTE with many bands around the world. We’ll have two versions in the US.”

-Jacob Penderworth

10.36:

-Jacob Penderworth

10.36:

“That’s what it’s like to use these high speed new networks.” It’ll be brought to five major Western carriers.

-Jacob Penderworth

10.36:

You’d have to watch the video in order to see the huge boost in speed.

-Jacob Penderworth

10.36:

-Jacob Penderworth

10.35:

They’re now showing a demo video of LTE at work. Five really large photos are being downloaded at lightning speeds.

-Jacob Penderworth

10.34:

Oh, I had LTE once and it was a max of about 30 Mbps, so don’t take that “maximum” as a number.

-Jacob Penderworth

10.34:

“LTE for max of 72Mbps. It’s amazing, you’re going to love using it on these new high speed networks.” Good stuff.

-Jacob Penderworth

10.34:

-Jacob Penderworth

10.34:

It’s kind of too bad since the network isn’t unlimited.

-Jacob Penderworth

10.33:

“Now the new iPad supports HSPA+ for up to 21Mbps, and if you haven’t heard about dual-carrier HSDPA for up to 42Mbps.”

-Jacob Penderworth

10.33:

And now, 4G LTE.

-Jacob Penderworth

10.33:

“The new iPad supports English, French, German, and of course now, Japanese.”

-Jacob Penderworth

10.32:

Okay, well that’s not Siri, but it’s a start.

-Jacob Penderworth

10.32:

-Jacob Penderworth

10.32:

“Of course, we have our great software keyboard. We have a new key on the bottom — just tap it, speak into your iPad, and it’ll dictate what you have to say.”

-Jacob Penderworth

10.32:

Wow, Siri was the least-rumored feature.

-Jacob Penderworth

10.32:

“It is perfect to watch these videos back on this gorgeous large Retina Display. Fourth feature: voice dictation.”

-Jacob Penderworth

10.31:

-Jacob Penderworth

10.31:

And it has built-in stabilization.

-Jacob Penderworth

10.30:

“Wherever you are, you’ve got a great camera built-in to record full 1080p video with.” Well, iPhones do that too.

-Jacob Penderworth

10.30:

Sure, it’s not 8-megapixels, but megapixels are not everything.

-Jacob Penderworth

10.30:

“Number three: HD video recording now in 1080p resolution!”

-Jacob Penderworth

10.30:

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10.30:

Manual is actually a “blast to use”, but I get the idea.

-Jacob Penderworth

10.30:

Auto-exposure, auto-focus, auto-face detection, great edge-to-edge detail, AF-lock, “It is just a blast to use.”

-Jacob Penderworth

10.30:

-Jacob Penderworth

10.29:

Oh my goodness, I’m in love with amazing optics.

-Jacob Penderworth

10.29:

“Second feature: an iSight camera. As you know, on the front of our iPad we have a FaceTime camera. The new iPad has a great rear iSight camera — we brought the optics system from the iPhone 4S…”

-Jacob Penderworth

10.29:

So where’s that 1 GB of RAM? Or will they even mention it? iFixIt?

-Jacob Penderworth

10.28:

-Jacob Penderworth

10.28:

“This is the best mobile display that has ever shipped, and it’s a real revolution. That’s the first feature.” Huge applause all around.

-Jacob Penderworth

10.28:

This is your next portable computer.

-Jacob Penderworth

10.28:

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10.28:

“How’s it compare? 4x the performance, it’s a graphics powerhouse.”

-Jacob Penderworth

10.27:

No, it’s not dual-core! “We needed even more horsepower for the new iPad and its Retina Display, so we created the A5X chip. What’s the x for? Quad-core graphics.”

-Jacob Penderworth

10.27:

Four cores, perhaps?

-Jacob Penderworth

10.27:

“Now, there’s four times the pixels on the new iPad display, and we need a lot of horsepower.”

-Jacob Penderworth

10.27:

“You may recall that with an iPhone held at a normal distance your retina can’t discern individual pixels. When the iPad is held at a normal distance [15-inches] it’s the same result.”

-Jacob Penderworth

10.26:

This is called the new HDTV. Now all they need to do is announce an actual TV with a Retina display later this year.

-Jacob Penderworth

10.25:

“There are 264 pixels per inch in this display, and that’s enough to call it a Retina Display. Why is that?”

-Jacob Penderworth

10.25:

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10.25:

“Put another way, you all have an HDTV at home , 1080p — an iPad has more pixels. That’s incredible.”

-Jacob Penderworth

10.25:

That picture doesn’t really show the difference, but I’m sure you can see it when you’re actually using one.

-Jacob Penderworth

10.25:

Resolution of 2048 x 1536 pixels confirmed.

-Jacob Penderworth

10.25:

“Text sharper than a newspaper. Photos will look incredible. Fonts look amazing, it’s a huge step forward.”

-Jacob Penderworth

10.24:

-Jacob Penderworth

10.24:

Apple’s looking to redefine the definition of high definition.

-Jacob Penderworth

10.24:

“When you turn on that new iPad you’re going to see graphics, text, icons sharper than you can imagine. Everything you do is going to look stunning.”

-Jacob Penderworth

10.24:

“To this day no one has yet matched that display technology on any mobile device. We’re going to bring it to the 9.7 inch screen of the iPad. This presents a problem for us though… for the first time an iPad has a higher resolution than even the display behind me.”

-Jacob Penderworth

10.23:

Rumor confirmed, next? :)

-Jacob Penderworth

10.23:

-Jacob Penderworth

10.23:

Hint of Retina. “Until you see it you can’t understand how amazing it is.”

-Jacob Penderworth

10.23:

-Jacob Penderworth

10.23:

“Good morning everyone, you want to know about the new iPad? I’m glad.”

-Jacob Penderworth

10.23:

“It makes amazing improvements on the most fundamental features.” Phil Schiller takes the stage.

-Jacob Penderworth

10.22:

“It is amazing. We’ve taken it to a whole new level, and we are redefining the category that Apple created with the original iPad.”

-Jacob Penderworth

10.22:

Shazam! 

-Jacob Penderworth

10.22:

“Well, stop wondering. We are.”

-Jacob Penderworth

10.22:

“Everyone’s been wondering who will come out with a tablet that is better than the iPad 2? Everyone’s been wondering this

-Jacob Penderworth

10.22:

“Look at Yelp. Lots of white space. Tiny text, hard to read. Compare that to the iPad. This is a reason momentum on the iPad that continues to build.”

-Jacob Penderworth

10.21:

There are apps built for tablets and there are apps built for smartphones.

-Jacob Penderworth

10.21:

Showing a Twitter app running on a Samsung tablet on Android. “It kind of looks like a blown-up smartphone app — because that’s exactly what it is. Compare that to Twitter on iPad…”

-Jacob Penderworth

10.20:

“In some estimations there are over 100 competitive tablets that came to market just last year. And you won’t find that great experience.”

-Jacob Penderworth

10.20:

“In some estimations there are over 100 competitive tablets that came to market just last year. And you won’t find that great experience.”

-Jacob Penderworth

10.20:

“These apps are gorgeous and groundbreaking. They help you create and learn, or do almost anything.”

-Jacob Penderworth

10.19:

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10.19:

“Now part of the reason is the incredible bundled apps with iPad, and the over 200k apps that have been custom built for the big screen.”

-Jacob Penderworth

10.19:

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10.18:

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10.18:

Interesting, did they send you a survey?

-Jacob Penderworth

10.18:

“When we asked the iPad users, they told us that’s what they had done.”

-Jacob Penderworth

10.18:

“Now this is a tall order.”

-Jacob Penderworth

10.17:

“We said in order to do that, it had to be the best device for the things you do most often.”

-Jacob Penderworth

10.17:

“Now when we set out to create the iPad, we set out to create not just a new product, but a new category.”

-Jacob Penderworth

10.17:

Truly revolutionary. “iPad is showing up in peoples’ lives all around the world. Now, when we set out to create the iPad, we set out to create not just a new product, but a new category.”

-Jacob Penderworth

10.17:

-Jacob Penderworth

10.17:

“This is a product that is less than 2 years old.”

-Jacob Penderworth

10.17:

“We sold more iPads in the last quarter of last year, than any PC maker sold of their PCs.”

-Jacob Penderworth

10.17:

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10.16:

“We sold 15.4m in the last quarter alone.”

-Jacob Penderworth

10.16:

-Jacob Penderworth

10.16:

“It’s surprised virtually everyone.”

-Jacob Penderworth

10.16:

And here it comes! “That brings us to iPad. We think the iPad is the poster-child of the post-PC world.”

-Jacob Penderworth

10.16:

Amazing price for an amazing piece of equipment.

-Jacob Penderworth

10.15:

“The new Apple TV retains the same very low price of and it’s available next week. Get your orders in starting today, and I’d encourage you to do that.”

-Jacob Penderworth

10.15:

Tim Cook has again taken the stage.

-Jacob Penderworth

10.15:

Eddie Cue: “I love that scene.”

-Jacob Penderworth

10.15:

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10.15:

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10.15:

They’re playing a scene from Extremely Loud and Incredible Close, though it took a little longer to buffer and authorize.

-Jacob Penderworth

10.14:

“Let’s take a look at movies!”

-Jacob Penderworth

10.14:

A completely revamped movie user interface with Genius support has been added.

-Jacob Penderworth

10.13:

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10.13:

This Photo Stream support will be amazing for those who like to give slideshows of their family’s photos.

-Jacob Penderworth

10.13:

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10.13:

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10.13:

“Now when I take a photo on my iPhone it automatically appears on my Apple TV without my having to do anything at all.”

-Jacob Penderworth

10.12:

It also has iTunes Match support.

-Jacob Penderworth

10.12:

Scratch what I said earlier, Eddie Cue is going to do a demo of the all new user interface Apple TV that’s outputting at 1080p.

-Jacob Penderworth

10.12:

The new Apple TV supports 1080p output and iCloud supports movies. There’s also a new search interface that’s designed to make it easier for you to find media.

-Jacob Penderworth

10.11:

Cook is going to do a demo now.

-Jacob Penderworth

10.11:

Here it is! “Apple TV comes with a new streamlined user interface.”

-Jacob Penderworth

10.11:

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10.11:

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10.11:

“In just a few months we’ve gotten to over 100 million customers on iCloud. Part of iCloud is iTunes in the cloud. Today we’re announcing that it now supports movies.”

-Jacob Penderworth

10.10:

“We’re also announcing that movies and TV shows in the iTunes store support 1080p HD. They are absolutely incredible quality.”

-Jacob Penderworth

10.09:

Siri in Japanese is part of iOS 5.1, which will apparently be released today.

-Jacob Penderworth

10.09:

600,000 apps in the App Store.

-Jacob Penderworth

10.09:

“iOS is available today and Siri will be part of that in Japan.”

-Jacob Penderworth

10.08:

“Today we’re bringing Siri to Japan.” The audience just applauded.

-Jacob Penderworth

10.07:

Tim is now talking about Siri.

-Jacob Penderworth

10.07:

“But we thought it might be fun to let you listen to Siri from other parts of the world this morning.”

-Jacob Penderworth

10.07:

“Many of you have heard what Siri sounds like in the US.”

-Jacob Penderworth

10.06:

“One of the most popular features to the latest iOS is Siri.”

-Jacob Penderworth

10.06:

“We’ve now sold an astonishing 315 million devices through last year and 62 million of those last quarter.”

-Jacob Penderworth

10.06:

-Jacob Penderworth

10.06:

“Another element of our post-PC success is iOS”

-Jacob Penderworth

10.05:

The Grand Central store in particular. In statistics, there are 362 retail stores around the world with 110 million in the last quarter alone.

-Jacob Penderworth

10.05:

They’re now showing a video about Apple’s retail stores.

-Jacob Penderworth

10.04:

-Jacob Penderworth

10.04:

Sorry for this delay, our sources are running very slow.

-Jacob Penderworth

10.04:

Apple stores are a great place for discovery for devices and Macs.

-Jacob Penderworth

10.02:

“Now part of the reason for this is that the things that make a great post PC company are the things we’ve been about for years.”

-Jacob Penderworth

10.01:

“We have our feet firmly planted in the post PC future.”

-Jacob Penderworth

10.01:

“Our post PC devices made up 76% of our revenues.”

-Jacob Penderworth

10.01:

“And the momentum has been staggering.”

-Jacob Penderworth

10.01:

“At Apple we’re fortunate to have all three.”

-Jacob Penderworth

10.01:

“Now any company would be thrilled to have just one of these devices.”

-Jacob Penderworth

10.01:

“A revolutionary device that defined a whole new category. In many ways, it’s reinventing portable computing, and outstripping the wildest of predictions.”

-Jacob Penderworth

10.00:

“We have 3 post PC products. The iPod… the iPhone, and the iPad.”

-Jacob Penderworth

10.00:

Quite colorful:

-Jacob Penderworth

10.00:

“We’re talking about a world where the PC is no longer the center of your digital world.”

-Jacob Penderworth

09.59:

-Jacob Penderworth

09.59:

“Morning. Thank you very much for joining us. We have a great morning planned.”

-Jacob Penderworth

09.59:

Lights have dimmed and Tim Cook is bidding you all a good morning.

-Jacob Penderworth

09.58:

Just testing the automatic refresh of the liveblog.

-Jacob Penderworth

09.57:

It looks like there are a good deal of journalists attending.

-Jacob Penderworth

09.55:

So apparently they’re playing Rolling in the Deep by Adele right now — very pop.

-Jacob Penderworth

09.49:

-Jacob Penderworth

09.49:

Hello my minions.

-Jacob Penderworth

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