iTunes App Store Surpasses 25 Billion Downloads

According to the live counter on Apple’s website, which first appeared a few weeks ago, the iTunes App Store has officially surpassed the 25 billion downloads marker. To celebrate the milestone, the Cupertino-based company has given away a $10,000 App Store gift card to a lucky yet-to-be-named individual that downloaded the 25 billionth app.

Apple officially launched the App Store in July 2008 as a platform for developers to create and distribute their third-party apps for iPhone and iPod touch. Less than four years later, it is quite remarkable that the App Store has achieved this many downloads of both free and paid apps worldwide…

I profoundly remember the early days of the App Store, when Super Monkey Ball and the official eBay app created significant buzz in the Apple community. Since then, the quality and complexity of apps has increased dramatically; look no further than the insanely popular Angry Birds series or the stellar graphics of Infinity Blade as clear-cut examples.

The significance of the App Store reaching its 25 billionth app is even more remarkable when you look at how quickly that figure was reached. Early last year, Apple had a similar countdown for the ten billionth app download; since then, the iPhone maker has achieved more than double the number of downloads in less than a third of the time. Then, in July 2011, the App Store crossed the 15 billion download plateau.

As of last month, there were over 725,000 apps available on the App Store. Apple takes a 30 percent stake in the sale of each paid application, and recently announced that it has paid out $4 billion to its developers since the App Store’s inception. By doing some simple math, that essentially means that the App Store is a roughly $5.7 billion business.


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