Apple Wants to Launch Streaming TV Service by December

The New York Post has learned that Apple is planning to push ahead with the launch of its TV streaming service by Christmas, despite limited progress made in negotiations with content providers. Apple senior executive Eddy Cue has allegedly faced difficulties in securing content from media companies because of the company’s so-called “we decide the price, we decide what content” mentality… 

“They want everything for nothing,” said another media executive, echoing similar tense negotiations Apple has had in the past with magazine publishers and music companies.

Apple plans to offer television channels as seperate apps for its devices, including the Apple TV set-top box. Leading television networks such as ABC have already had these streaming platforms available for several months, but Apple isn’t giving up quite yet. The iPhone maker is expected to unveil a brand new Apple TV alongside the launch of the iPad 3 next Wednesday, while it has also been speculated that the Cupertino-based company might be working on their own television set that would launch in the foreseeable future.

[New York Post]

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