With iCloud, the stuff you love is everywhere you need it. Automatically.
Apple has just posted a new iCloud advertisement titled “Harmony” and is now making use of a new catchphrase “Automatic. Everywhere. iCloud.” for their cloud storage and synchronization service, with this specific advertisement featuring every major feature of iCloud in 30 seconds. Some of these features include automatic downloading of purchases in the App Store on all devices, Photo Stream for keeping all your recent captures in sync between devices, calendar sync to keep your day running smoothly, and address book sync to keep your contacts everywhere.
The advertisement highlights many realistic scenarios that a user may come across in his travels both to the workplace and abroad. Apple wants you to know that iCloud will give you access to all your information everywhere — excluding documents, which will be coming in Mountain Lion this summer.