Apple Purchases App Store Search Service Chomp

According to TechCrunch, Apple has just acquired the App Store search engine Chomp in efforts to wholly renovate app discovery and search on the App Store. Strangely, Chomp is currently in an agreement with Verizon to power all of the carrier’s app searches that originate from Android devices, which means that Big Red owns part of the search service, in a way. TechCrunch claims that the relationship with Verizon will abide unbroken until the acquisition by Apple has been fully completed, though 9to5Mac reports that Chomp’s CEO and CTO are already working with Apple. Read on for details.

9to5Mac had previously reported that Apple may be working to revamp the iTunes store and App Store later this year. This newfound acquisition of the App Store search service Chomp shows that Apple is indeed doing just that. In addition, 9to5Mac claims that their sources inform them the Chomp CEO Ben Keighran and CTO Cathy Edwards are already working at Apple. Keighran apparently amalgamated with the iTunes marketing team and Edwards is now a senior iTunes engineer.

Our sources said Chomp CEO Ben Keighran and CTO Cathy Edwards are already working at Apple. Keighran joined the iTunes marketing team, and Edwards is now a senior iTunes engineer.

TechCrunch does not have knowledge of the precise wording that pertains to this acquisition, though they do hear that shareholders should be happy with the end result of it. TechCrunch notes that Apple did not come by Chomp inexpensively and that they put a good amount of resources into the search service in order to overhaul the way the App Store does searches.

[TechCrunch]

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