Online advertising network Chitika has administered a six-month study in order to see whether iOS or Mac OS X currently has the largest market share in Web traffic. Surprisingly, Apple’s iOS has exceeded their Mac OS X system in traffic volumes. The statistics that amounted from the study show that, between mid-August of 2011 and early February of this year, iOS took the reigns to become the leader of Web traffic between Apple’s two platforms. This is the first time in history that it has done so…
“The data shows that the web market shares of iOS and OS X have been converging steadily since August,” Chitika’s Gabe Donnini noted in the firm’s report. ”iOS has been posting regular gains, and has experienced an overall growth of nearly 50%, whereas OS X has seen its market share decline by 25% since a high point in September. February marks the first point where a reversal in position can be seen in the respective operating systems. iOS passes Mac OS with 8.15% of all web traffic, whereas Mac OS only sees 7.96%.”
While Apple’s MacBook Pro sales have increased, mobile devices seem to be taking the lead following the holidays — this could be because they are more affordable gifts and many more people tend to buy them, as opposed to a higher-end Mac. It would be accurate to expect an even larger growth in the market share for iOS devices starting soon considering the rumored release of the iPad 3 next month and the iPhone 5 in the start of summer.