Could this be the end of Apple’s rebate program?
For the past several years, Apple has sporadically offered a $100 rebate towards a printer with the purchase of a brand new Mac. As of today, however, Apple has reportedly discontinued this promotion effective immediately.
In a note to its staff members, the Cupertino-based company stated that customers who purchased a qualifying Mac on or before Monday, January 16, 2012 will have 90 days from the date of purchase to submit rebate claims. Additionally, an extended 30 day period will be provided to correct invalid claims.
The $100 printer credit was Apple’s last rebate it offered. In April 2011, similar rebate offerings for iWork and MobileMe were dropped; then, a few months later, Apple changed its annual Back to School promotion for Mac purchases from a free iPod touch to a complimentary $100 iTunes gift card. Apple’s official notice to staff members can be found below.
Printer Rebates Ending on January 17
Effective Tuesday, January 17, the printer rebate will no longer be offered.
Monday, January 16 will be the last day customers can get a rebate on a qualifying printer when purchased with a Mac. Customers will have 90 days from the date of purchase to submit rebate claims. An additional 30 days will be given to correct invalid claims.
The Apple Retail Store and the Apple Online Store will continue to sell printers, albeit without a rebate offer.
U.S. and CA only: Wednesday, May 16 is the last day the online Apple Rebate Tool will be available to submit rebates. Customers should submit their claims according to the terms of the promotion.