Recently, an Australian court decided to lift the temporary injunction won by Apple that prevented the sale of Samsung’s Galaxy Tab 10.1 in the country. It appears that the South Korean handset maker is now using its victory in the lawsuit as a marketing tactic, referring to its Galaxy Tab 10.1 as “the tablet Apple tried to stop.” This slogan appeared in an advertisement within a local Australian newspaper called the Sun-Herald.
Samsung claims that the media awareness that Apple has created for the South Korean company has resulted in the Galaxy Tab 10.1 being known as a “household name.” This controversial ad is only proving that point. The company is bringing as many Galaxy Tab 10.1 units to Australia as possible to account for what they believe will be higher demand versus supply. Apple and Samsung have been involved in multiple lawsuits worldwide, stemming from Apple’s initial suing of Samsung this past April.