Reflecting on Tim Cook’s First Two Months as Apple’s CEO

When Tim Cook became the successor to Steve Jobs at Apple, he promised that it would not change the face of the Cupertino-based company; nevertheless, there have been some noticeable changes since Cook took over as chief executive. Some of the noteworthy changes that Cook has already made, according to the Wall Street Journal, are starting a charitable matching program for Apple employees, revamping the company’s education division, and promoting a more open atmosphere between the company’s corporate management and other employees. Cook is also considering reintroducing stock dividends following the company’s financial success for the past few years.

In recent weeks, Mr. Cook has tended to administrative matters that never interested Mr. Jobs, such as promotions and corporate reporting structures, according to people familiar with the matter. The new chief executive, 50 years old, has also been more communicative with employees than his predecessor.

[Wall Street Journal]

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