The New York Times has published an excerpt from Walter Isaacson’s upcoming biography of Steve Jobs, just two days away from release, which sheds light on how Jobs had future plans to transform the textbook business:
Mr. Jobs viewed textbooks as the next business he wanted to transform. His idea, according to Mr. Isaacson, was to hire textbook writers to create digital versions of their books for the iPad.
He held meetings with major publishers about partnering with Apple, the book says. If textbooks were given away free on iPads he thought the publishers could get around the state certification of textbooks. Mr. Isaacson said Mr. Jobs believed that states would struggle with a weak economy for at least a decade. “We can give them an opportunity to circumvent that whole process and save money,” he told Mr. Isaacson.