Over four years ago, Microsoft created a media player, the Zune, designed to compete directly with Apple’s lineup of iPods. Unfortunately, things didn’t go as well as planned, as Microsoft has confirmed the discontinuation of all physical Zune players as of October 3rd, 2011. Microsoft will continue to honor the warranties of all devices for both current owners and those who buy the very last devices sold.
We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.