According to a survey conducted by ChangeWave, only four percent of consumers stated that they are “less likely” to purchase Apple products following the resignation of Apple co-founder Steve Jobs. The survey, conducted between Sep 6 to 12, involved 2,297 consumers. Eighty-nine percent of those consumers indicated that the departure of Steve Jobs from his CEO role at Apple will have “no effect” towards their purchase of Apple products.
When the survey began in June 2008, there were a staggering 18% of consumers that indicated Steve Jobs resignation would negatively impact their decision to buy Apple products. That number has steadily declined since, especially because consumers realized that Apple was able to handle day-to-day operations in the medical absence of Jobs (who took three leaves of absence before officially calling it quits).