Apple Introduces Volume Purchase Program for Businesses

Apple has announced a new purchasing program which will allow businesses to buy apps in bulk, making it much easier for companies to deploy required applications. Apps can be distributed to users via Mobile Device Management solutions or by emailing users the redemption codes. Business can also purchase custom B2B applications created by 3rd party developers.

Custom B2B apps are built just for you by third-party developers and business partners to address a specific business process, integrate with a unique back-office environment, or deliver a custom interface for your users.

Many companies are still holding on to the aging Blackberry platform due to its excellent enterprise support and deployability. The iPhone is still focused on being a “consumer device”, but Apple is slowly making the iOS platform more appealing to large businesses. Volume purchasing and B2B are listed as “coming soon”.


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