Apple Increases App Store Prices for International Stores

Apple has decided to make some international App Store customers’ lives more expensive today with the raising of app prices. Apple changed the prices because of a wide discrepancy between the U.S. and Australian App Stores. The problem was that Australian customers had to pay a third more for their apps compared to users in the United States. There were complaints filed on the subject and Apple lowered Australia’s prices by AU$.20. The problem with their decision is the increase in prices that Mexico, the UK and Norway have received.

In the long run, all countries are now equal, so all is well – except maybe sales, as Craig Grannel points out.

Below is a chart from Mac Rumors displaying the change in prices.

UK: £0.59 -> £0.69
Australia: AU$1.19 -> AU$0.99
Japan: 115 -> 85 Yen
Mexico: $10 -> $12
Switzerland: 1.10Fr -> 1.00Fr
Norway: 6.00Kr -> 7.00Kr


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