Shing Yin, a Citadel Securities analyst, believes that Apple will release a Sprint iPhone before Christmas of this year. He cites the availability of unlimited data plans on Sprint as the primary reason Apple would expand to another carrier. Verizon iPhone sales have been less that expected, possibly because Big Red doesn’t offer a compelling reason for existing AT&T users to switch. Sprint is very devoted to their unlimited data plans, and is in the unique position of being to only carrier to offer them.
With lower prices on plans, a Sprint iPhone “could offer an attractive proposition for more price-conscious users (a demographic that we think is increasingly important to Apple following the rise of Android),” and “could be a relatively stronger seller than the Verizon iPhone.”